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The $1MDG™ by KarrMedia

$97

In 2026, donors are smarter than ever and "pickier"

The old ways of depending solely on grants, sending long impact reports with polite follow-ups, and saying "Thank you" after the gift...

That used to work (when donors didn’t know better)

Now, they give to:

- Power
- Clarity
- Conviction...

To the real partner who can move mountains with their money.

Because they can smell the BS from miles away... (whether you’re that go-to partner, or just another hopeful nonprofit struggling to keep the lights on)

And the undeniable ugly truth is,

With every rejection, lives, futures, and well-beings are at risk... That's why they're pickier with whom to stand long-term.

And the less you know how donors actually think, and the "why" behind them saying yes in the first place... The less you're going to raise, and the less you raise, the less you're going to be that ideal partner, and the more you're going to put your beneficiaries at risk...

But it's actually nobody's fault,

Because almost no one teaches that high-level fundraising is like a piano symphony, and that you just can't credit one key for the whole melody...

Because donors are humans (obviously) and their Intent is like an Iceberg...

On the surface, you see:

- What you do...
- Your mission...
- Your good intentions...

But below:

There’s a deep, frozen core of unspoken Internal motives and conflicts (where the real triggers are)

And yet, most nonprofits are still blindly pressing one key, expecting a full melody...

That’s exactly what The $1M Donor Guide™ is here for:

To give you that missing 360-degree view, sharpen your lenses and complete the picture for you.

A battle-tested fundraising guide packed with tactics, strategies, Insights, and frameworks that changed the game for 300+ Nonprofits and what fundraisers & leaders who've raised $100M+ recommended!

Broken down for you to apply immediately to help you inspire more committed people to fulfill the mission you wake up for, without stressing how to make them give...

And ultimately, have more lives, futures, and well-beings impacted!

You will learn:

How to Get More Committed Donors.
How to Leverage Donors' Complex Emotional Triggers.
How to Flip Doubt into Belief & Win a Donor for Life.
How to Leverage Data to Personalize your Comms.
How to Keep Donations Flowing Consistently.
How to Be In a Position of Conviction as the Go-To Place To Fund.
How to Make Giving Effortless.
How to Make a Donor Give More (Increase Life-Time-Value)

You will get:

More Lives, Futures, and Well-Beings Saved & Secured.

You’re About To:

Understand the Hidden "Why" Behind The No's & How to Adapt Your Comms to Get More Yes's.
Learn About The Dynamics Behind What Works, How it Works & Why it Works.
Walk Through Different Campaign Examples.
Get Step-by-Step Actionable & Highly Applicable Tactics.
Walk Out With Wisdom You'll Remember For Life.

Built By:

Top talent PhD psychologists & behavioral scientists (Master Donor Psychology)
Performance fundraisers & 7-figure entrepreneurs.
KarrMedia's Team (The fundraising agency behind $20M+ In ROAS (Return On Ad Spend) In Less Than 2 Years)

(Folks who know exactly what moves people, and ultimately, what moves money)

Built From:

7 years in the fundraising trenches.
Real-life 8-figure campaigns.
Top-level fundraising agency work.

Trusted By:

Fundraisers & Leaders Who've Raised $100M+
300+ NGOs Worldwide.

Built For:

Small, Mid, and Large-Sized Nonprofits
Fundraisers (CFREs)
Nonprofit Professionals (e.g., Consultants, Strategists, Grant Writers, Storytellers, Copywriters, Designers, etc)

Curriculum:

Phase 1 - Read a Donor’s Mind Better Than Their Therapist (17 Modules)

If you don’t fully get why people give, everything else falls flat. In this phase, we break down the psychology of giving, so you stop guessing and start speaking directly to the part of their brain that says YES with their wallet, not just their feelings.

MODULES:

Module 1 - The Hidden Triggers That Make People Open Their Wallets.

Module 2 - The Brain Chemical Behind Big Donations.

Module 3 - Donors Give to Feel Like Kings.

Module 4 - Why Guilt Raises More Money.

Module 5 - Donors Are Buying a Mirror.

Module 6 - Too Much Transparency Can Kill Donations.

Module 7 - How Fundraising Is Ethical Manipulation.

Module 8 - Your Story Isn’t About You.

Module 9 - Urgency Beats Logic. Always Has. Always Will.

Module 10 - The One-Donation Curse, and How to Break It.

Module 11 - High-Value Donors Want to Fix, Not Help.

Module 12 - Anger > Hope. The Dark Emotion That Drives Action.

Module 13 - Sad Stories Kill Action When They Go Too Far.

Module 14 - Why the Poor Outgive the Rich (and What to Learn From It)

Module 15 - Donor Fatigue Is Fake News, You’re Just Boring.

Module 16 - High-Income Donors Hate Being Treated Like ATMs.

Module 17 - Get Your Donors Addicted to Giving.

Phase 2 - Communicate Your Impact (9 Modules)

Donors don’t trust claims; they trust proof. This phase teaches you how to turn impact reporting into a trust-building weapon that flips doubt into belief, and belief into donations that stick and grow over time.

MODULES:

Module 1 - Donors Need to See Tangible Results.

Module 2 - Build Trust Without Drowning in Data.

Module 3 - If a 12-Year-Old Can’t Read It, It's Useless.

Module 4 - The Dirty Secret No One Wants To Say Out Loud.

Module 5 - Have Your Baselines First.

Module 6 - The 5 Dumbest Reporting Mistakes That Make Donors Tune Out Fast.

Module 7 - The Ultimate Impact Report Formula.

Module 8 - The Visual Design That Converts.

Module 9 - Unlock Big Funding and Partnerships With High-Level Reports.

Phase 3 - Leverage Your Data (3 Modules)

Data isn’t just numbers; it’s leverage. This phase shows you how to use it to personalize your messages, sharpen your strategy, and turn every fundraising move into a calculated, high-impact play with precision.

MODULES:

Module 1 - If You Can’t Segment, You Can’t Fundraise.

Module 2 - Read The Future.

Module 3 - A/B Testing.

Phase 4 - Fundraising That Doesn’t Burn Out (9 Modules)

Sustainability isn’t just a goal, it’s your habit. This phase hands you proven systems and models that keep donations flowing consistently without burning out your team or killing momentum.

MODULES:

Module 1 - Build Your Recurring Revenue.

Module 2 - Your Fundraising Calendar Is Just a To-Do List.

Module 3 - Grants Are Steroids.

Module 4 - Build Your Retention Engine.

Module 5 - Build a Nonprofit That Outlives You.

Module 6 - Shiny Objects Will Bankrupt You.

Module 7 - If You Look Broke, You’ll Stay Broke.

Module 8 - Calculate Your Donor's LTV.

Module 9 - Can You Handle More Money?

Phase 5 - The Hidden Power Inside Your Community (1 Module)

Real change begins from the inside out within your community. This phase is built around one powerful module, dismantling the savior complex and shows you how to truly empower your beneficiaries, so the community carries the mission forward.

MODULE:

Module 1 - Community Empowerment 101.

Phase 6 (BONUS) - Nonprofit Growth GPS (1 Module)

Stay locked in on what actually moves the needle! Set clear goals built for revenue growth, not fluff. Print it, fill it, own it, hang it up, build around it, and let it guide every move you make.

MODULE:

Module 1 - NGO Goal-Setting Framework for Revenue Growth.

Every module in every phase of The $1M Donor Guide™ is designed to complement each other, give you a 360-degree view, sharpen your lenses, and complete the picture for you.

Get Your Lifetime Access Today for as low as $97 instead of ~~$495~~ (4 copies left before closing)

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